Choosing the Finalists
Every company who enters the Swale Business Awards is invited to submit as much information as possible to support their entry. Once the deadline for entries has passed the panel of judges will assess this information and then meet to discuss the pros and cons of each submission on a range of criteria designed to assess their performance over the last year. The shortlisting process is always extremely difficult as the standard of entries is consistently high, so often a degree of ruthlessness is called upon to whittle down the candidates until eventually the best entrants across the four categories are agreed upon.
Judging the Finalists
Once the finalist have been selected they are notified in writing and visited in person by the judges. These meetings generally include a tour of the premises and then a meeting in which the candidates are asked for detailed information about their business in the following categories:
Choosing the Winners
In each of these categories, the business receives an overall score out of 7, with a final score being allocated for the judges’ overall impression of the business. This system ensures that all businesses, regardless of their size and profits, are assessed on a level playing field and allows the judges to give an objective verdict on their relative merits. At the end of the process, a clear winner can usually be identified in each category, with one business standing out as the overall winner of the Swale Business of the Year award.