Optima Opticians is a Primary Health Care centre offering a broad range of eye related services to customers in Faversham and throughout Swale and the rest of Kent. For 33 years now, the independent opticians have been delivering outstanding customer service to the local community.
Yegi Govender is one of the partners in the business. She spoke about some of the changes that have taken place in the business in recent years: “We invested in the newest ‘state of the art’ Optical Coherence Tomography machine, which is a diagnostic instrument to image the layers of the retina. This is useful in the early detection of various eye conditions such as Macular Degeneration, Glaucoma, Diabetic damage to the retina and retinal haemorrhages and detachments often before the customer notices any deterioration. We are one of only an extremely limited number of opticians in Kent who can provide this service. We also run an emergency service for eye-related procedures and prescribing of related medication, which can avoid onward referral to A&E.”
Optima have recently expanded their range of products by becoming a registered stockist of Ray-Bans and a rimless specialist centre for Silhouette, who operate at the forefront of rimless technology. They also offer a wide selection of ‘unusual’ frames, such as Hand Painted, laminated silk and feather frames; as well as offering Eco frames, which are frames manufactured to reduce raw material use, waste and energy in production.
The business is committed to supporting the local community and was heavily involved in supporting the formation of the new Faversham Traders Association. They also support the Faversham 365 community initiative, which records life in Faversham with a year in photographs. Optima have also joined the Faversham Initiative to reduce plastic waste so regularly reuse any plastic packaging they receive and they now stock a range of environmentally aware products and have introduced a disposable contact lens recycling scheme.”
This is the first time that Optima have entered the Swale Business Awards. Catharine Rogers, one of the partners, discussed why she felt like 2018 was the right year for her business to be recognised at the awards: “There are a number of factors that ensure we provide the highest quality of continuing eye-care and an excellent service to our customers, which is why we continue to thrive despite local competition. We believe in combining old-fashioned values with modern technology and our staff have an extremely good understanding of the needs of Optima’s customers. Our strength is in our technology, products and knowledgeable staff along with a relentless focus on the best quality eye-care for our customers. We have applied these values and practices to the way we do business for the last 33 years, whilst also evolving and adapting to new technology and changes in the market place. This proven approach is why we deserve to win a Swale Business Award.”
4 Jacob Yard